Jeremy Toeman’s Resume

Qualifications Summary

Ten years of experience in developing award-winning consumer electronics devices and technology combined with implementing very successful influencer and viral marketing campaigns.

Strong talent for designing convergence and “digital home” consumer electronics products and gadgets.
Wide-ranging presentation skills including short-form and long-form writing, small and large groups, as well as video and TV interviews.
Track record in creating positive word-of-mouth and influencer marketing campaigns that lead to increase product sales without incurring high expenses
Expertise in building strong customer loyalty via delivering outstanding international technical support and services programs.

Professional Experience

SLING MEDIA, INC. – San Mateo, California, June 2004 to October 2006

Vice President of Market Development (December 2005 to October 2006)

Managed company’s non-traditional and “guerrilla” marketing programs as well as served as company spokesperson for industry analysts, press, and bloggers, and many industry influencers.

Managed all viral and “word of mouth” marketing campaigns, which directly contributed to sales successes for the company internationally. At present, 2 of the top 5 markets have no advertising, and Slingbox sales in the UK were well beyond projections, despite no traditional marketing activities beyond press releases and product reviews.
Acted as evangelist at key industry events, such as CES, as well as across various online user communities; Gave keynote address at Texas Instruments to a group of ~1000.
Created multiple marketing relationships with Microsoft Corporation, earning the company the equivalent value of multiple hundreds of thousands of dollars of consumer and industry publicity.
Championed the creation of slingcommunity.com, a Slingbox user community providing interpersonal communications between users and the company. This community helps both in creating additional product sales as well as lowering customer support costs.

Vice President of Product Management (June 2004 to December 2005)

Responsible for delivering company’s flagship product to market.

Managed internal team of technical writer and graphic designer to deliver all graphics, user interface controls, user guide, help and support materials, setup guide, and packaging content.
Organized engineering efforts across domestic and remote offices
Developed all specifications for the company’s flagship product, the Slingbox, including user interface flowcharts, requirements compatibility with set-top boxes and routers, MRD, and technical implementation details (including protocol-level details).
Successfully launched Slingbox on schedule in multiple retailers (CompUSA and Best Buy) nationwide.
Designed breakthrough SlingPlayer and SlingPlayer Mobile user interfaces.

MEDIABOLIC, INC– San Francisco, California, 1999 - 2004

Cofounder and Associate Vice President, Product Management

Initiated all aspects of product management at Mediabolic, from vision and roadmap documents, many of which are still part of long-term strategic plan (including media servers and IP set-tops).

Managed team of project managers to deliver products to companies such as Denon, Pioneer, Hewlett Packard, Fujitsu, and Creative.
Created product documentation (specifications, MRD, and use-cases) for over 10 networked entertainment devices, ranging in scope from simple thin audio client to dual-tuner personal video recorder/server.
Contributor to multiple patents for digital media streaming devices (all filed or pending).
Ran all marketing activities as interim VP of Marketing.
Acted as company evangelist and spoke on panels at multiple industry events, including CES (2003, 2004), Comdex (2003), Digital Hollywood (2002, 2003, 2004), Connections (2002), and others.

FOCUS CONSULTING– Pittsburgh, Pennsylvania, 1995 - 1997

Founder

Started in home (on bed), expanded to office space with 12 employees and consultants.
Roster of over 50 clients included Fortune 500 companies.
Sold company in 1997 to local software consulting firm.

Education

CARNEGIE MELLON UNIVERSITY– Pittsburgh, Pennsylvania, 1991 - 1996

Bachelor of Science, Industrial Management and Economics

Awards Received

Slingbox

CES 2005 “Best Home Media Device”, “CNet Next Big Thing”, Innovations.
Since launching, the Slingbox has received over 20 awards and praise from magazines and reviewers, such as Walt Mossberg, Laptop Magazine, Time Magazine, Engadget, and more.

Denon NS-S100 PVR Server

CES 2004 “Best Home Media Device”, “Best of Show”

Other Experience and Interests

LIVEdigitally

Maintain personal blog related to technology and consumer electronics at www.livedigitally.com. Site is ranked ~20,000 across all Internet blogs (over 1 million tracked at present), with several thousand daily readers.

StickyDrive, Inc.