LIVEdigitally

I was thrilled to discover the new TEDTalks app for my iPad this morning, and quickly installed and liked much of the experience.  There they are, over 700 amazing Talks to listen to.  This is particularly sweet for me as I watch a TEDTalk on my iPad virtually every morning whilst on the bus to the office, currently obtained through the suboptimal process of subscribing to the podcast in iTunes, and syncing to the iPad.  And if I may slide for a moment here, I can’t believe in 2010 there’s still anything that has to “sync” via a wire.  But I digress, back to TED.

In just a few minutes of use I quickly realized the app was content-rich, but not feature-rich.  While the “Inspire Me” feature is extremely well done (it’s all about length of video – this is a key realization most entertainment/content people need to clue in on), I felt it was otherwise a little flat. In fact, it’s not going to be very useful for my personal needs, and I’m concerned that’ll be true for others as well.  So in my support of TED, and by the way – I genuinely believe that if all people watched TED Talks the world would actually be a better place – I thought I’d quickly jot out the notes to make it better for users such as myself.

1. Add search
   The browse works great, but there’s no search.  So when I see a tweet from a friend about a given TED Talk, I can’t find it without browsing for it.  And, to boot, I need to know the category/tag that applies to the talk to find it.  While we’re at it, make search by keyword and author too.
2. Add alphabetical browsing
   Per above, at present you need to know how the Talk is categorized to find it.  Personally, I’d like to find something just by browsing a list of titles.
3. Add sharing features
   At the end of virtually every TEDTalk, I want to share it with someone, whether a peer, my team, a friend or family member, or the entire world on Twitter.  Add simple “tweet this” and “like this” and “email a link to this” TEDTalk to every clip.  Also, the link should probably share the YouTube or TED.com version of the clip.
4. Add a history/watched list
   Once I’ve watched a few dozen videos, I find it hard to remember if I’ve seen one, or hard to remember the exact title of one if I want to reshare it.  A simple history feature is essential.  And in the would-be-nice category?  Show me “You Watched this on MMDDYY” on the video preview page if I come back to it.  Also, add a “mark viewed” feature along the way, in case I’ve watched the Talk on another platform.
5. Incorporate social features
   Since everyone’s busy “liking” everything else via Facebook these days, would be great to see in a video profile page that friends of mine have liked something.
6. Add download controls
   Once I begin a download, there appears no way to delete the download, queue for later, or otherwise manage whats going on.
7. Add more “cool views”
   Timelines. Maps. Duration.  etc.
8. Integrate with other platforms
   There’s the TED site, YouTube, the iPad app, a forthcoming iPhone app, a Boxee app, the iTunes podcast, and I’m sure more to come.  Assume I am using more than one method to consume the content, then allow me to integrate from one to the other.  In other words, let me favorite something on your site, then see that on my iPad app.

I think the “1.0″ version of the app is probably pretty decent for most people.  If you have even a few free minutes and an Internet connection and want to get inspired, this app will certainly do the trick.  Hopefully these ideas can help inspire team TED to take it just a bit further!

Apple.

Yes, Apple.

Even Apple is afraid of this company (I think). If they weren’t, then why would they let them come standard on the new AppleTV and offer a service that is essentially a competitor to their iTunes movie rental business?

The company I’m talking about is Netflix. If there is one company that should have everyone from Apple to the cable companies quaking it is Netflix.

The announcement that Netflix is standard on AppleTV solidified the company’s position as the default service to get content over the Internet. Over the past 10 years or so, while content producers, cable companies and others fiddled with Hulu, pay walls, and other ideas, Netflix built  the library and the audience and to take over the steaming content market the same way Apple took over the gizmo market.

Sure, Amazon and HuluPlus also have interesting offerings but they are more a compliment to an existing Netflix account, not a replacement. Yes, Amazon and HuluPlus offer some content you can’t find on Netflix, but there is also a lot of overlap (Why do I need to watch 30 Rock on HuluPlus with commercials when I can watch it commercial-free on Netflix?)

Even the bankers are getting in on deal! The other week CrediteSuisse pretty much called out Netflix as one of the main (among the many) nails in the coffin of cable companies. They estimated that a third of viewers age 25-34 use Netflix to cut their cable. While sadly I’m no longer in that prized demographic, I am among the Netflix-powered cable cutters.

Netflix is more than just a clever movie streaming service, it is defining the new content distribution model. When the history of online content is written Netflix will be lauded as one of the main agents that dismantled the old system and founded the new.

OK, so the other day I made the comment that in order to compete with all the other media streaming boxes out there, Roku should look at really doubling down on more content.

Shortly thereafter, Netflix (another one of my absolute favorite companies) announces a partnership with NBC, thereby giving Roku a helping hand (and yes, other Netflix boxes as well.)

And now this, Roku skillfully lines up Hulu Plus as a content partner. Actually, from my perspective, this is a bigger win for Hulu. As of now, I had held off of getting a Hulu Plus subscription but now, seeing that it will be on my Roku, I may just sign up!

Now with Roku you get Netflix, Hulu Plus, Pandora, Amazon and a bunch of other content providers, plus 1080p output, plus USB playback all at a sub $100 price.

Sure, none of these content partnerships will be exclusive, but Roku provides them all in such a neat, easy-to-use box that is available now.

So remind me, why would you be interested in any other offering out there?

(If they come up with a new UI, I’ll be in TV heaven)

Hello,

I’m a longtime fan of LiveDigitally but a first time contributor. Jeremy has been kind enough to invite me to write for the blog whenever the mood strikes and today seemed like the perfect day for my inaugural post.

Picking up on previous posts on what makes a great Google TV or Boxee app, I thought I’d jump in with some thoughts of my own on one of my favorite devices, the Roku box.

I got my Roku about four months ago and I love it, I really do. It gives me about 75% of the content I would want on my TV, which was enough to get me to “cut the cord” and cancel my cable subscription. So for the past few months, Roku has been my rocket ship to the TV universe.

I haven’t seen Roku’s latest offerings, but here are some thoughts on what I have seen and heard about their current boxes:

1. Roku wins universal praise for its ease and setup, but not so much fanfare for its UI; I can’t disagree. The box is dead-simple to set-up and use, which is great. But the UI is uninspired and doesn’t really encourage you to really delve in to what is on offer
2. Another piece of high praise is reliability, my box hardly ever flakes and we put it through the ringer. It is hard-wired into my router so I can’t vouch for the wifi capability, which appears to be improved in the new boxes launched today
3. Content: At the outset, Roku was essentially a Netflix box. That was great a year-or-so ago but now, everyone and their brother is a Netflix box. Roku has some nifty content like MLB, Pandora, Amazon and a few others, but they need to continue to expand with more mainstream stuff.  Apple has Netflix and just scored ABC and FOX. It isn’t a huge leap forward, but it may be enough to peel off Roku users.
4. Developer community: Related to the content problem, I know from some developer friends that Roku isn’t the easiest platform to develop on. Obviously this is a problem as competitors, both large and small have strong developer communities. Difficult development platform=difficult to get the choice apps/content.

Some of the pet peeves that are missing from my current box have been addressed by the new ones, the biggest being previously a lack of USB. With my current XR, I don’t have USB to view my own content, which is frustrating. Happily, that has been solved with the XDS

But even as it evolves, Roku is firmly staking ground in the low-end market, which I think is a good move.

The big battle around media-streaming boxes will be around price/performance; Google TV seems to be on the highest end, with estimates that their box will be in the $200-$300 range, Boxee is next at under $200, with Apple TV and Roku coming in at the sub $100 range.

GoogleTV and Boxee promise a more active experience, with more features, web surfing  etc., but also with a more complicated remote/UI. AppleTV and Roku look to be more of lean-back experience of just watching content via a simple remote/UI.

My money is on the lean-back experience, which I think is more viable for the short term. A simple box that lets people access most of the content they want will be the gateway drug to media-streaming boxes. Boxee and Google TV look/sound great on paper, but I wonder if they may be too complex too early in the lifecycle of this product segment.

For all intents and purposes, TiVo “invented” the DVR. Actually, they didn’t, but it’s a fair statement that they first successfully commercialized it and brought the concept to the massess.  Further, they did it with competition (ReplayTV), which is often the exact thing that stalls new consumer technology adoption.  The company’s product was loved by those who used it (I had the original 14-hour Philips version), and switching from TiVo to another DVR was a painful process for those of us who had to go through it (for whatever reason).  But switch we did, as the company slowly got pushed out of dominance by failing to keep a healthy relationship with DirecTV (and Philips, Sharp, and others), and all other cable/sat co’s offered their own (mediocre at best) versions of the DVR.  And when a consumer is given the choice of an effectively “free” DVR (an additional $5/mo = free in a purchase decision-making process when already spending $50-$100 on a bill) versus buying one with an upfront fee and a monthly tally, it’s a no brainer.

Over the past few years, the company has slowly settled from being the leader in both installed base and most evolved product into a bit of obscurity with the mainstream (other than potentially owning the brand-category, which doesn’t do much good for running a business).  Their Series 3 and other launches in the late ’00s didn’t bring in a new rush of users, and last week’s launch of the Series 4 (aka TiVo Premiere) is at best a late entry in a crowded market, and at worst a product that massively missed the mark with modern day expectations. On the date of the launch, the company’s stock moved a little bit upwards.  Not too shabby, but also not too interesting.

The next day, however, proved much more interesting, with a 61% increase in value:

What happened? In a nutshell, federal courts found TiVo’s patents held up against a Echostar/DISH claim.

I’m not a lawyer, nor do I generally support the present-day patent system, but that’s not really the point here. What is more relevant is that TiVo appears to have drifted from being a pioneer in the digital home to being a patent player. Instead of betting on the strength of their product team, innovation, and marketing, they are now betting on their lawyers.  And I think that’s a sad state of affairs.

The digital home is a noisy, confusing place, fraught with terrible products. Further, most of the products I’ve seen on the radar or know are shipping soon are also now extremely impressive.  In other words, there’s tons of opportunity today and in the future to build (and monetize) exciting products.

I’d love to see TiVo make a change in direction here.  It’s time for the company to act like a startup again, and show real innovation like they once did.  Truth be told I know the TiVo Premiere is unquestionably a better product than my Comcast DVR (a truly awful product).  But as has been said many times before, and is unbelievably relevant in the convergence space, Good Enough is the biggest enemy of Great products. It’s going to take a heck of a lot more than “slightly better than the last version” for TiVo to regain a leadership position.  The company needs to rebuild it’s team with new innovators who can build on the legacy, and stop investing in “me-too” minor touches, “dongles”, and other things that won’t move the needles. CableCard? Still? Come on.

If companies like Apple, Palm, and so many others can attempt to reinvent themselves, I think TiVo can too.  Please try.

Back in the day…

• It was all Siskel & Ebert or the guy with the crazy hair + mustache
• The papers told you how long a movie’s been in the theaters
• You had more than a week to decide if you were going to see a movie or not before it disappeared to DVD
• If you missed it in the theaters, it was virtually impossible to know when you’d get to see it at home on tape

Today, we have amazing collaborative filtering systems (if you like Blah, then you’ll probably like Blah Blah), we know the exact gross a movie has made (even the ones that made, on average, $237 per screen), and every other little detailed stat imaginable.  And with the exception of reporting the revenue/gross of a movie, I think we’re mostly for the better.  These days, it only takes a little bit of trust “in the system” to weed out the good movies from the dreck. And as a father of two with virtually no movie-going times, choosing wisely is key for me.

Example one: picking a movie in the theaters.

I don’t even really think about the $10 (or more) to go see a movie as much the 2 hours of my life I’m about to commit to something.  So when a movie’s in the theaters, I check just one site – rottentomatoes (RT).  On RT I see an instant score, which is the aggregate of all reviewers.  Anything under 50% and I assume it’s not theater-worthy.  The truth is, I don’t put much stock into any given reviewer’s thoughts, but the power of RT is reminiscent of fivethirtyeight.com’s ability to pull together order out of chaos.  BUT, that doesn’t mean I’ll never see the movie…

Example two: watching something On Demand (or just DVRing something)

After a movie’s made the rounds, I tend to put a bit more stock into the community/viewership as opposed to reviewers.  Movies like Caddyshack, Shawshank Redemption, and others that I’ve liked did terribly with the critics, but that doesn’t mean they aren’t worth seeing.  This is where the Internet Movie Database (IMDB) comes into play for me.  Anything above 7 is definitely watchable, below 6 is not, and in between is a judgment call.  But I never, ever DVR something without checking IMDB first…

Example three: adding to the Netflix queue

Virtually everything in my Netflix queue came through the internal Netflix recommendations system.  It’s just plain awesome. I barely even look at the 5-star score, I have gotten so trusting of it.  Granted, I don’t take every recommendation, but I can browse the “Movies You’ll 8>” and just add and add away.

And there you have it.  Movie picks, courtesy of the Internet, no thought required.

I’ve been told I’m a ‘long format blogger’ – most of my posts are fairly long (typically overly so). As a result my posts tend to take a while to write, which means I need to block out (too much) time to get them up.  And I seem to have less and less free time all the time these days, plus by the time I’m writing something, it seems like a thousand others have already written something related to what I’d write.  While I know I shouldn’t feel biased by others’ writings, at the end of the day I feel that if I’m not saying something original, what’s the point?

So in an effort to get some thoughts across, I’m going to try to do the occasional “roundup” post on a few topics all at once.  This is the first of said posts.

1. Rock Band, Beatles Edition
   I’m not sure which game I’m more excited about, this or Modern Warfare 2.  I love The Beatles music, and I love Rock Band, so that’s a huge win. Plus I like the idea of a non-hard core version of Rock Band.  If you haven’t seen the preview, check it out here:
2. Social Gaming
   The new enhancements to the Xbox Dashboard include integration with Facebook and Twitter.  I have a feeling most of the features will be overkill and rarely used by the majority of Xbox owners, but there is a clear improvement needed to integrating social networking and gaming.  The key missing element in my opinion is an easier way to find your friends within the Xbox Live experience.  Hopefully direct integration with the services I use for networking will help me find and connect with people in my gaming world.
3. beeTV
   A startup raised another $8 million to provide recommendations for watching TV shows.  This is now 10 consecutive years of me watching companies try to enter this space and fail.  Further, these guys are doing deals with cable and set-top companies, two segments notoriously perilous for relying on for a business to succeed.  Who knows, maybe these guys will find that magic touch, but my hunch is (a) there isn’t a real problem in this space, and (b) making a sustainable income stream will be extremely challenging.
4. Crunchpad
   I applaud the crunch team for their efforts on building the Crunchpad.  But I have concerns over the device itself.  First, the market – I don’t see a web tablet (at any price) effectively replacing a laptop for simple surfing, it doesn’t make sense.  Second, the usage – it’s either going to be tiring to hold it up, or it goes into the lap, which again, brings the laptop back into the scene.  Ultimately I see it as a “bread machine” type of gadget (purchased, used for a little while, then slowly migrating out of daily life until it gets regifted). I’ll be curious to see what comes of it.
5. Palm Pre
   Reviews are saying it’s solid. Sprint’s said they anticpate a shortage. I believe both statements are accurate.  But I also believe it will never supplant the iPhone or BlackBerry, and I also believe the initial orders placed by Sprint are in low volumes relative to those products.  I think the product is probably going to be pretty solid, but I think it’s too-little, too-late for Palm.  I know back in the day I didn’t think people would switch to AT&T for the iPhone (I was wrong), but I can’t imagine iPhone people switching to Sprint for the Pre.  Maybe I’ll be wrong again…

Well, that’s my first attempt at a “ripped from the headlines” kind of post.  Feedback, comments, and spirited debate are very welcome.

Just read David Carnoy’s piece on “9 reasons why Blu-ray will succeed“.  I like David, but I couldn’t disagree more with his post (though not the individual points, as you’ll see below).  And since (as of yesterday) it’s feeling like we’re in a free country where I can say what I want (again, at last), I’ll run through my counterpoints really quick:

1. “Digital downloads will not eliminate the need for discs anytime soon.” – I agree, but this doesn’t point to Blu-ray success.  Despite the rise of downloadable/streaming content, people are still buying disks.  But for how much longer?  I think even people who’ve never heard of things like Hulu are aware that the inevitable next step of content acquisition is file/stream based, not physical media (though they’d probably not use those words).
2. “Having one clear standard is a big advantage.” – agreed, it’s called “DVD”.
3. “Blu-ray isn’t going to be replaced by another disc format anytime soon.” – agreed.  In his post, David references a piece that compares early complaints of DVD to current complaints of Blu-ray.  In this example, the more apropo statement is “just like CDs, DVD isn’t going to be replaced by another disc format anytime soon.”  Er, wait, hang on – I’ll go fire up my SACD player!
4. “Prices for large-screen HDTVs will continue to drop.” – agreed.  But with an estimated third of the country already on HDTV sets, their amazing-looking upscaling DVD players aren’t about to get replaced.  Key here – there is not a dissatisfaction problem, in the slightest, with current content.  There was with VCRs.
5. “Prices for Blu-ray players will continue to drop.” – now we’re talking!  Buuuuut, I still don’t see people rushing out to get them, even at $99 or $49.  There’s no incentive to do so, and (as I’ve said before) consumers do not purchase new technology just because it’s cheap.  In fact cheap Blu-ray players might cause as much negative enthusiasm as positive (“this thing was, like, $399, like, only last year!  they must be, like, doing badly, like, or something. dude. like.”)
6. “Prices for Blu-ray discs will drop to near DVD price levels.” – see previous point.  Plus, people just aren’t into replacing their existing DVD collection.  Check the Amazon Blu-ray home page. I see deals for… wait for it… The Scorpion King 2.   End of Days.  Miami Vice (ooh, director’s cut!).  I think I’ve seen these titles in the $6.99 bin at Walgreens.
7. “Sony will sell lots of PlayStation 3 game consoles.” - will they?  Not from what I’m reading…
8. “Sony can’t afford to have Blu-ray fail.” – they also can’t afford to not be the #1 plasma vendor.  Oops, too late.  They also can’t afford to make terrible terrible laptops that have industry folk lamenting about constantly (yeah, I went there, but you kinda knew I would).  Oops, too late.  They also couldn’t afford to have UMDs fail.  Or memory sticks.  Or mini-discs.  Oops too late.
9. “Sony and its partners will figure out a way to have Blu-ray resonate with the public.” – and, no.  Sony’s being run by a team stuck in the 1990s, still hoping somehow Morita’s coming back.  He’s not.  And his replacements are just utterly out of vision.  They let Samsung, LG, and a suite of other no-names take over the consumer electronics industry, and the best branding they can come up with today to sell me a plasma is based on deception.

So what’s to be done for dear old Blu-ray?  Is it as dead as I prognosticate, or no?  I think the best step is to change our expectations and mindsets on it.

People are buying buckets full of Blu-ray disks.  They are available for rent by every major company, and all the new top films are coming out on Blu-ray.  So if the definition of “success” changed from “Blu-ray will replace DVDs as the dominant format of physical media and we will have Blu-ray players in every home” to something more like “Blu-ray will be the last form of physical media consumers adopt, it will get adopted by enough of the population to show profitability, but will always be perceived as an also-ran” then we’re doing okay.

More than 80% of US homes have DVD players.  Put the target for Blu-ray around a third of that, tops, and then we’ve got a win on our hands.

eStarling makes several WiFi connected digital photo frames, and I’ve been playing with their Impact V for a bit.  I’m impressed.

From the moment you open the box, eStarling does a pretty good job holding your hand and making use of the frame pretty simple.  You have all the usual options for displaying pictures that past digital frames have lead us to expect, including memory card slots that accommodate a couple different card types (SD, MS, MMC.)  But what’s way more interesting to me is the wireless and social mechanisms for displaying pictures.

When you pull the device out of the box, a greeting card immediately invites you to plug in the frame and connect it to your wifi connection (beware: this frame is much cooler if you have a wifi network.)  Once you’re connected, the frame prompts you to visit their website and activate your account.  Once you do you will get an email address dedicated to your frame, and you (or your friends and family) can email pictures to your frame.  You can also log into your account on their website to upload pictures from your computer to your eStarling account – these will then appear on your frame (it took my pictures about 15 minutes to show up.)  One of the neatest features is the social component – you can link your frame to a variety of social websites and services, including Facebook, Flickr, Phtobucket, Picassa, Twitter (not sure about this one), YouTube and more.   In addition to these services, you can also subscribe to RSS feeds – popular ones like National Geographic or even a user-designated feed.  You can also post small videos to play on your frame if you so choose.

I did have some issues with some of the social services.  For instance, I linked my Flickr account to my eStarling frame.  It was a pretty simple, one-click connection which presumably links up eStarling’s service with Flickrs API.  Two issues presented themselves though:

1. After clicking through the Flickr to link up the accounts, instead of a “Success, awesome job, well done!” screen, I was presented with a page full of gibberish.  There was no message to tell me whether I had successfully linked the account.  I didn’t know for sure until photos started appearing on the frame.

2. When those photos did appear, they weren’t mine.  They were photos of friends mine, people to whom I am linked on Flickr.  But none of my own photos made it into the frame.  Now, I like my friends and all, but I don’t need their photos on my frame.  Whether it’s going to sit in my home, or in my parent’s home, I want my own pictures on my frame.

Ultimately I was forced to use the “custom RSS” feature and take my Flickr account’s own RSS feed and manually link that with my frame.  Even after doing that, only my most recent set (about 20 pictures or so) showed up on the frame.  I don’t really know how to pull specific sets or additional photos from Flickr into the frame.

The frame has an eight inch display (800×600 pixels) and the clarity is pretty darn sharp. (Any blurring in the images in this post is due to the photographer, not the frame.)  It’s a touch screen interface, and there are light-up touch screen buttons along the right side.  You must use the touch screen in order to connect to the wireless network, but almost everything else can be accomplished through eStarling’s web portal.   The touch buttons let you skip through photos, or jump back to menus to select specifc photos, or access settings for the frame.  But I found the touch buttons a little finicky to use – fortunately the included remote also allows you to control action on the frame.

Lastly, there’s packaging.  In the unboxing I discovered very little wasteful or non-recyclable material.  There was one small piece of closed-cell foam for padding, and a foam sleeve for the frame.  Everything else was cardboard, including the majority of the boxe’s padding.  5 gold stars for being conscious of the environment.

Overall I was impressed with the frame.  The picture clarity, the simple setup, and the social components were all fantastic.  I love that it’s wifi, and I dig the fact that I can update the photos remotely, up to and including if the frame is in another state (or country.)  However, I do think the web interface and tools need a little refinement.  They are feature-rich but lacking in the fine points of usability.  Some improvements could include better feedback to user actions (letting you know if you succeeded in linking an account), and better fine-tuning of services (to include / exclude friends’ photos, etc.)  They don’t need more options, they just need to refine and improve the ones they’ve got.

eStarling Wireless Digital Photo Frame on 12seconds.tv

Daniel Lim at Slashgear also wrote a nice review of this frame.  If I were forced to give this frame a numeric rating, something which I am loathe to do, I would give it an 8 out of 10. They did a good job.  I just hope they keep improving the little sucker, especially the web interface and options.

This post is also available on 1TO10REVIEWS.

Disclaimer: We know, love and work with the people from 12seconds.  Impartiality is severely dented, if not discarded outright.

Today 12seconds.tv did a few cool things:

1. They’ve re-designed their website – cool new look and feel, with a strong focus on video consumption
2. They’ve concluded their invite-only Alpha phase and opened up in a public Beta where anyone can register and use the site
3. They’ve had their iPhone application approved and launched in the iTunes App Store (for $0.99)

I’m happy for their progress from Alpha to Beta, and I think the re-design looks great.  But I’m most excited about the iPhone app.  You all know (both of you) that I’m an iPhone user, and one of my few frustrations with the device has always been the lack of a video recorder.  Apple steadfastly refuses to release one, and there’s no third-party video recording application available (unless you choose to jailbreak your phone). This annoys me.

12seconds did not manage to sneak a video recorder through Apple’s QA team.  But they did create about the best possible workaround.  App users will take 3 photos (or choose 3 from their picture library), record twelve seconds of audio, and then post their creation to their 12seconds account (unregistered folks can create an account on the fly, in their phone.)  Somewhere in the cloud, the pics and audio are combined and then spit out as a twelve second video slideshow.  Users can email a link to their video directly from their phone  Each video has it’s own unique URL on 12seconds.tv, and can be emailed, embedded (as HTML) or downloaded onto your hard drive.  Here’s a demo video on how to use the app.

iphone app for 12seconds.tv from Sol Lipman on Vimeo.

One thing I really like about this app is the story telling aspect.  The series of pictures with audio narration really give you that James Earl Jones feeling of comfort.  Also, if you flub the audio and need to re-record, you can do so as many times as you like.  With traditional video, if you blow it, it’s blown.  The moment has passed. Here’s one video I recorded with a trial version of the app.

Cold Cuts – Chinese Food Style on 12seconds.tv

The app is a first draft.  It works, and it’s intuitive, but there are some features I’d like to see added, including wanting better flexibility in choosing photos and saving drafts.  But on the whole I think the app is very usable.  There’s just room to improve.

Kudos to the 12seconds team on a great launch and a cool app.  This is the best solution to the video-recording conundrum that Apple’s created that I’ve seen yet.

Related Posts:

MG Siegler at VentureBeat

Greg Kumparak at MobileCrunch

Rodney Rumford at FaceReviews

This post is also published on 1TO10REVIEWS.

While I’ve always liked Netflix, I’ve remained dubious as to their potential for long term success.  Even when they hit their first million subscribers I thought little of it.  From my perspective, with tens of millions of customers, I figured sooner or later Blockbuster would just wipe out Netflix’s market share and opportunity. Instead, Netflix is en route to 9 million subscribers, and I’m more than a little surprised.  A conversation last night with a good friend of mine helped me understand why this is happening.  It’s a few parts Innovator’s Dilemma, and a few parts just plain bad business.  It’s a Cinderella story.  Outta nowhere.

In looking back on Blockbuster, their major rise to success happened during the VCR boom.  New movies were priced prohibitively for purchase ($80+ for a movie was not uncommon), so rentals dominated.  Blockbuster utterly mastered the art of creating a retail facility to rent video tapes.  In doing so, I believe they set the groundwork for their failure to convert to a successful Internet business.

First, it’s important to look at Blockbuster for what it truly is: an excellent Retail Business, whose product is Renting Movies.  Initially the format was VHS tapes, then as the shift to DVD occurred, the company adjusted.  If the next step was Blu-Ray (which it isn’t), and the primary market was consumers needing to rent content, Blockbuster would, hypothetically, be poised for a rosy future.  But that’s clearly not the case.

The DVD market saw a major change in pricing strategy for the content industry, with movies averaging $19.99-$24.99, and often much less.  This meant the movie rental business saw its first shift to the movie sales business.

Next up, due to the form factor, sending DVDs in the mail was a viable option, enabling Netflix to exist.  While Blockbuster has “toyed around” in the area of mailing DVDs, it’s a fundamentally different business than the Retail operations the company mastered.  In fact, when considering Netflix it’s very important to recognize their core strategy of distributing content based around personal recommendations.  Netflix is actually an excellent Movie Distribution Business, whose product was primarily Mailing DVDs.

As we look at the present, the world of Retail Businesses have seen enormous change, mostly due to e-commerce.  Additionally, the world of Movie Distribution Businesses have faced not just format changes, but also the massive decay of physical media formats.  Which is why Blockbuster has responded so poorly, and is so poorly poised for the future.  In a nutshell, Blockbuster isn’t about movies, it’s about retail movies, a world whose time has come.  Whereas Netflix isn’t about retails or formats, it’s about movies, and as the variables in that world change, Netflix can more easily change with them.

So even as we see Blockbuster dabble in the digital distribution world, the company needs a fundamental sea change in order to survive.  Interestingly, I don’t think there is anything that would prevent Blockbuster from digital success.  Per the NY Times article, there are plenty of other collaborative filtering tools to give them a great recommendations system.  They already have all the relationships and licenses in place in order to be able to offer literally identical services to Netflix.  They also have an incredibly strong brand to leverage, not to mention a massive customer database and distribution facility.

All they need to do is choose to operate a Movie Distribution Business, instead of running a Retail Business.  I think the simplest solution for the company is to create a spinoff entity, one not hampered by the P&L necessities of the retail organization.  This new entity should be run like a startup, be well funded, and given a couple of years to succeed.  They should have full access to the marketing vehicle that is Blockbuster, but none of the constraints or burdens of that organization.

Until then, I’ll enjoy getting my Netflix movies by mail.  I’ll watch it streaming on my Macbook, Xbox 360, or boxee setups.  If there’s a new release I can’t find within this setup, I’ll buy it through iTunes or through my HDTV cable box on demand system (something Comcast does extremely well, btw).  In the digital age, there can be many more than only one, but only time will tell if Blockbuster will be one of them.

On a scale from 1 to 10, the Netflix / Xbox experience is slathered in weaksauce.

I have an Xbox 360. When I heard about the new Xbox Live experience (new UI, new architecture, more features, more customization, etc.) I thought it sounded really cool. I’ve always thought it was a neat product, but I also thought there was a better interactive experience waiting to be enjoyed, if only someone would come along and develop it. Last Thursday, November 20, 2008, that experience became available for everyone.

One of the features I was most interested in was the Netflix streaming directly to your Xbox 360. I believe that digital home media have a long way to go. Networked media PC’s are a pain to set up, streaming media servers even more so, and Apple TV (even with Apple’s vaunted user-experience) isn’t an elegant or simple solution. But I have an Xbox 360, a computer (for all intents and purposes,) already hooked up to my television and with an HDMI connection.   Netflix streaming directly onto my TV? Sounds excellent.

I even resurrected a membership for this. I had Netflix a long time ago, and ended up canceling because I just didn’t get enough value from it. I get lots of movies from the Library (I know, laugh all you want, but’s it free) and I felt like I was always forgetting to return the Netflix discs and just throwing money away on the membership. So I canceled. But this Xbox partnership seemed like a good reason to renew the subscription, because of the ease, convneience, and my sheer exuberance at the prospect of streaming it right on to my Xbox. Then reality set in.

I just re-subscribed to Netflix, activated my account on the Xbox, and added (hang on) 39 movies to my queue. Thirty-nine movies. Of those, not one is available to stream the Xbox 360.  Not one.

Now that, my friends, is weaksauce.

And before you retort smartly, let me say that this is not just a bunch of brand new, extra fun movies.  Among others I have indies (Run, Fat Bot, Run – 2007), thrillers (Revolver – 2005), TV (How I Met Your Mother Season 1 – 2005), Action (Blade – 1998), Sci-Fi (Resident Evil: Extinction – 2007), and comedy (Forgetting Sarah Marshall – 2008) to name just a few.  There’s a good blend, in my opinion, of older and newer, hotter and less-hot choices in my list.  And none of them are available to stream.  That’s not acceptable.

After searching diligently I did finally find one movie, National Treasure 2, that was available for streaming to Xbox Live, and I wasn’t wholly opposed to watching it.  It worked flawlessly.  I’ve never watched any of the National Treasure movies, but my wife convinced me that I might like them, so I gave it a shot.  Truthfully, I enjoyed the movie.  Low expectations help a lot, and the history is a lot of fun.  But more importantly, the Netflix experience on the Xbox 360 was fantastic.  Moments after adding the movie to my queue, the Xbox Live page displayed it as available.  I asked to watch the movie, and in 15 seconds it was ready to go.  The picture quality was excellent, and the controls all worked perfectly.  I was REALLY satisfied with the experience of using Netflix.   Unfortunately, there’s not much for me to watch.

Netflix and Xbox have bragged that there’s a library of 12,000 shows to choose from and stream to your Xbox 360.  That’s not real helpful, if I don’t want to watch any of them.  I am sadly unimpressed, and if I were forced to give this a numeric rating between 1 and 10, right now it would get a 4.  I like the idea and the service worked well, but there’s no content I’m interested in seeing.  No bueno.

Some Related Stories & Links:

News 4 Gamers

Gizmodo

CNET News

Tom’s Guide

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Update 11/30/08:

I’ve been thinking about this situation some more.  Jivebotic and Wunder both left very good comments (on 1to10) about what movies are available, and the benefits of the Xbox / Netflix experience.  I agree with both of them.  The way I see it, there are two major problems:

1. There’s still not enough good content available on the Xbox.  Jivebotic pointed out some good movies that I can watch, sure enough.  But they’re still not the ones I want  to watch.  I don’t know why that rubs me the wrong way, but it does.  Out of 40 or so movie titles that I want to watch, I should have been able to find a couple that were available.   For me, there was not one.  

2. Netflix needs to add some kind of serach and identification mechanism, and that right quick.  Currently they do identify their “instant” titles, but there are 4 or 5 different “instant” mechanisms for streaming movies, and not all titles are available for all mechanisms.  I need a way to search for Xbox-compatible films, they need to visibly tag those films with an Xbox logo, and they need to quickly add more titles if they want to keep my business.  

This post is also available on 1to10reviews.