By: Up Front, Ratings Down: Pivot or Perish – Social TV to the rescue? «

Up Front, Ratings Down: Pivot or Perish – Social TV to the rescue? « — Wed, 02 May 2012 03:01:56 +0000

[...] Some TV is Created More Equal Than Others via LIVEdigitally “First, we really don’t need (or want) a dedicated companion experience for every single show that airs – it’s just plain unnecessary. But regardless of that, the experiences should think about the audience and how they want to interact. Sports is all about real-time and stats. Cooking shows, on the other hand, don’t need a real-time experience, but yet offering recipes, how-to, pictures, etc that can be bookmarked, archived, and viewed in the future is quite handy.” [...]

By: Some TV is Created More Equal Than Others | Richard Kastelein - Creative Technology and building the bridge

Wed, 25 Apr 2012 10:14:49 +0000

[...] on http://www.livedigitally.com Be Sociable, Share! [...]

Comments on: Some TV is Created More Equal Than Others

By: Up Front, Ratings Down: Pivot or Perish – Social TV to the rescue? «

By: Some TV is Created More Equal Than Others | Richard Kastelein - Creative Technology and building the bridge