Comments on: How the content industry has, massively, adapted to the Internet http://www.livedigitally.com/2012/03/29/how-the-content-industry-has-massively-adapted-to-the-internet/ My opinions about convergence, consumer technology, gadgets, Web, and more. Fri, 10 May 2013 17:10:19 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: The Walls of Hollywood Won’t Fall In A Day « Stream Foundations http://www.livedigitally.com/2012/03/29/how-the-content-industry-has-massively-adapted-to-the-internet/comment-page-1/#comment-484391 The Walls of Hollywood Won’t Fall In A Day « Stream Foundations Fri, 30 Mar 2012 09:33:09 +0000 http://www.livedigitally.com/?p=2701#comment-484391 [...] other from LIVEdigital taking a more sympathetic olive branch approach clearly and concisely arguing that indeed the [...] [...] other from LIVEdigital taking a more sympathetic olive branch approach clearly and concisely arguing that indeed the [...]

]]> By: Cameron Church http://www.livedigitally.com/2012/03/29/how-the-content-industry-has-massively-adapted-to-the-internet/comment-page-1/#comment-484388 Cameron Church Fri, 30 Mar 2012 08:47:35 +0000 http://www.livedigitally.com/?p=2701#comment-484388 Hi Jeremy Great article and I agree 100% that the MVPDs and broadcasters are really waking up to the new opportunities being unearth through this technological disruption. And many are moving very quickly into this space. I will say though that I don't think that's truly the essence of what the GigaOM article was about. My take is their arguing that the actual economics around content (that it's primary value is access based and should be charged repeated for every push of the play button) need to change. It's not so much that the aggregators aren't pushing it through change fast enough (if at all), its that much more challenging and fundamental the cost of content (specifically video based) needs to change. I've written somewhat about this (although a bit more indirectly than your article) http://streamfoundations.com/2012/03/05/youtube-needs-to-close-the-windows-if-it-wants-the-good-stuff-movies/ What really needs to happen,and in many respects is already happening, is the economics of premium video content needs to radically change. And in such a command and control structure it will take time for the walls of Jericho to fall. -- Cameron Church Hi Jeremy

Great article and I agree 100% that the MVPDs and broadcasters are really waking up to the new opportunities being unearth through this technological disruption. And many are moving very quickly into this space.

I will say though that I don’t think that’s truly the essence of what the GigaOM article was about. My take is their arguing that the actual economics around content (that it’s primary value is access based and should be charged repeated for every push of the play button) need to change.

It’s not so much that the aggregators aren’t pushing it through change fast enough (if at all), its that much more challenging and fundamental the cost of content (specifically video based) needs to change.

I’ve written somewhat about this (although a bit more indirectly than your article) http://streamfoundations.com/2012/03/05/youtube-needs-to-close-the-windows-if-it-wants-the-good-stuff-movies/

What really needs to happen,and in many respects is already happening, is the economics of premium video content needs to radically change. And in such a command and control structure it will take time for the walls of Jericho to fall.

– Cameron Church

]]> By: Jeremy Toeman http://www.livedigitally.com/2012/03/29/how-the-content-industry-has-massively-adapted-to-the-internet/comment-page-1/#comment-484384 Jeremy Toeman Thu, 29 Mar 2012 23:22:51 +0000 http://www.livedigitally.com/?p=2701#comment-484384 @Ben: I can tell you of the 4 I know, and haven't asked the rest... @Ben: I can tell you of the 4 I know, and haven’t asked the rest…

]]> By: ann http://www.livedigitally.com/2012/03/29/how-the-content-industry-has-massively-adapted-to-the-internet/comment-page-1/#comment-484383 ann Thu, 29 Mar 2012 23:18:58 +0000 http://www.livedigitally.com/?p=2701#comment-484383 Thanks for a great article; refreshing and needed to be stated. Glad to see not everyone is underestimating the creativity of the entertainment community - both when it comes to content & delivery - both are inextricably linked to technology! Cheers! Ann Thanks for a great article; refreshing and needed to be stated. Glad to see not everyone is underestimating the creativity of the entertainment community – both when it comes to content & delivery – both are inextricably linked to technology! Cheers! Ann

]]> By: Ben http://www.livedigitally.com/2012/03/29/how-the-content-industry-has-massively-adapted-to-the-internet/comment-page-1/#comment-484382 Ben Thu, 29 Mar 2012 22:36:18 +0000 http://www.livedigitally.com/?p=2701#comment-484382 "Most offer programmable APIs?" I can think of one. “Most offer programmable APIs?” I can think of one.

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