Why iMacs will get Apple TV, not Apple Television
December 7th, 2011 by Jeremy Toeman
Ah, Apple punditry, rumors, and speculation. And back into TV land we go. Today from Forbes:
Wedge Partners analyst Brian Blair this morning asserted in a research note that that the next version of the iMac, likely in the 2012 first half, will include some new TV functionality – basically, turning the desktop Mac into a bridge to a full-fledged television business.
This, plus another analyst who seems to know the exact sizes of the new long-awaited Apple Televisions is certainly fun reading. But what parts make sense?
iMac + Apple TV?
Yep, makes sense. After all, we’ve had Front Row in Macs for a long time now, it’s way overdue for an update, and having it function identically to Apple TV is a nice fit. I’m buying this one.
iMac + Apple Television (aka iTelevision)?
To be a “television” a product, for the most part, includes a buit-in TV tuner. It also has multiple inputs, and has all sorts of requirements/parameters for video display. These components are effectively inconsequential to add, cost-wise to an iMac, so from a pure “could they build it feasibly” perspective, this actually passes a sniff test.
However, what is this new product? Is it a big computer “Now, from Apple, a 46″ iMac that you put in your living room”? Is it a small TV “Now, from Apple, a 27″ iTelevision that fits nicely on your desk”? Is it all of the above “Now, from Apple, in 7 different sizes, with 11 configurable options, the iMacTV. We cook it your way”?
You know what it is? Frankenstein. Confusing. To throw in some industry jargon – it’s what we’d call a “hodge-podge”. Hard to explain. How many other products that Apple ships are described like this? None. It’s the antithesis of an Apple product. It’s something a PC company might do, certainly, but not Apple.
I still believe that iTelevision is coming. I think we’ll, at the very least, learn a lot about it in 2012. But there’s no weird “mashup” device coming.
They don’t ship iHodgePodge, not at 27″, 32″, or 55″.

December 8th, 2011 at 8:05 am
Great, just what I need a GLOSSY tv.