LIVEdigitally

I try to keep the “plug Jeremy” posts to a minimum, but it’s my blog, and I can do what I want, right?

I’ve been invited to participate in Jeff Pulver’s exciting new event at CES 2009, called “Social Media Jungle.”  During the daylong session, a variety of very accomplished speakers will present on a variety of topics pertaining to social media and trends for 2009. In my case I’ll try to “bridge the gap” to address the CE industry.

Jeff’s description of the event:

“The Social Media Jungle at the 2009 International CES brings to light how the advent of social media is changing the way we work and live. Sessions include state-of-the-industry updates and a candid look at how social media disrupts the workplace by empowering companies to lower burn rates. Plus, learn how companies can motivate consumers through social media to drive product sales without increasing costs.”

Here’s the agenda:

8:30 – 9:00: Real-Time Social Networking
9:00 – 9:20: Welcome to the Jungle, Jeff Pulver
9:20 – 9:40: Navigating the Social Media Seas, Chris Brogan
9:40 – 10:00 – Industry Perspective & Update
10:00 – 10:20 – Industry Perspective & Update
10:20 – 10:40 – What to Look for in Social Media Platforms in 2009, Robert Scoble
10:40 – 11:00 – Return on Social Media Investment, Ben Grossman
11:00 – 11:20 – [ break ]
11:20 – 11:40 – Learn, Baby, Learn: Turn Your Social Media Addiction Into An Asset!, Jeffrey Sass
11:40 – 12:00 – Social Media Principles, Chris Heuer
12:00 – 12:20 – Naked PR: What Marketers Need to Know in the Age of Social Media, Susan Etlinger
12:30 – 2:00 [Lunch Break]
2:00 – 2:30 – How Reporters Have to Think of Themselves as an Entrepreneur and a Publisher Using their Company as a Platform, Daniel Honigman
2:30 – 2:50 – New Media Strategy in Challenging Times: Conquering the 3 Screen World: Dean Landsman and Howard Greenstein
2:50 – 3:10 – How Small Business can use Inbound Marketing/Social Media to Help Increase Their Business, Justin Levy
3:10 – 3:30 – The Convergence of CE and Social Media, Jeremy Toeman
3:30 – 3:50 – Managing Your Reputation While Being Genuine and Authentic Online, Dave Taylor
3:50 – 4:10 – How to Botch an Agency Briefing (No Matter How Cool You Think Your Product Is), David Berkowitz
4:10 – 4:20 [break]
4:20 – 4:40 – How Trust Drives Transactions During a Down Economy, Eric Weaver
4:40 – 5:00 – Leveraging Social Media for the Social Good, Rebecca Bollwitt
5:00 – 5:20 – How New Media is Changing the World, Brian Reich
5:20 – 5:40 – Transforming Unemployed BabyBoomers via Social Media, Carlos Hernandez
5:40 – 5:45 – Wrap up

I’ll be talking about how “social media” is infiltrating consumer electronics devices.  There are already a handful of products on the market or coming to the market with built-in social services.  The future of devices is clearly all around connectivity, and the interesting phase will be understanding how we get from today (mostly disconnected islands of functionality) to tomorrow (intelligent data sharing between devices and Internet services).

Registration costs: US$ 295 / 395 (Social Media Jungle page on the CES website and Facebook page).

A while back, when I first saw Steve Jobs announce the new version of the iPod shuffle, with integrated clip and super-small form factor, I was excited.  I exercise a lot, mostly running, biking and swimming.  Music (or “books on tape”) makes the whole experience a lot more tolerable, and the iPod shuffle with its light weight and built-in clip is a perfect companion.

For running and biking, the shuffle is brilliant, and I use it every day.  Every day.  However, I’ve been swimming a lot more lately, and most electronics don’t do well in water, chlorinated or otherwise.  And I’ll tell you something else.  Swimming laps is boring.  Really boring.  I find it slow, tedious, dull, and insipid.  I like the feeling of endorphin release, and the positive benefits of the exercise, but man swimming laps is uninspiring.

Enter Swimman:

Swimman.com is a service that will waterproof the iPod shuffle.  You can buy the iPod through them, or purchase it directly and send it to them.  The waterproofing treatment takes about one week, and then you’re ready to go.  They also sell waterproof headphones (which I bought) to use while swimming.

Here are the basics:

• They waterproof the shuffle
• The On/Off slider and the Shuffle/Continuous play slider are both locked in place
• The buttons become much stiffer

Otherwise it works the same as before.  If you want to shuffle your music you can set your playlist in iTunes to shuffle.  Once you get your device, you’ll want to clip your headphones and the shuffle to the headband, strap the excess cord under the headband, and then you’re ready to swim.

Swimman offers a number of packages to choose from, including just the shuffle itself, the headphones and the shuffle as a combo package, etc.  I went with package E, along with a pair of swimman headphones.  The waterproofing treatment is $100 plus $15 for shipping and handling.  The headphones are another $100.  And the 2GB shuffle is about $70.  So all told I’m down almost $300 for the luxury of waterproof tunes while lap swimming.

I’ve now used the waterproofed shuffle a total of 8 times.  I am stoked.  I switch back and forth between music and books on tape (nothing gets you pumped up like Joe Mantegna reading the Godfather.)  But I find that I can now swim longer and with less impatience.  Here are some pics of the shuffle in situ – (it looks just like any other):

On the whole I think this is awesome.  It ain’t cheap, so if you’re short of cash you might need to look at cheaper options.  But all of those options are considerably bulkier, heavier, and/or less convenient than the Swimman waterproofing treatment for the shuffle.

If I were forced to give the Swimman waterproofing system a numeric rating between 1 and 10, I’d give it an 8.  It would probably be a 9 or 10 if the price wasn’t so dang high.

This post is also available on 1TO10REVIEWS.

Some other related posts:

Engadget

The annual Consumer Electronics Show is coming up.  I’ll probably add some new tips to my annual CES Tips list, but ultimately there’s a lot of same-old, same-old going on.  Which, to people like me, is great.  To a lot of people, it’s awful.  I think the show could use some change (this year’s I-Stage event was definitely a step in the right direction), and I’ll post on that soon enough.  But for those of you debating attending, here are 6 reasons why CES is Awesome, and 6 reasons why CES is Lame.

The Awesome List

1. The CrazyNation Pavillions.  Located every year in the Sands hotel, many countries purchase booths for local vendors to show up with their wares.  Invariably these booths have some of the weirdest hybrid gadgets you’ll ever see, most of which will never, ever come to market, anywhere.  But it’s “Days of Thunder” bad, in other words you hate it til you get sucked into it, because after all, it’s pure entertainment.
2. Vegas. Anything more than 3 days in Vegas is too long, but if 2/3 of your time is spent at a big gadget show, that only really leaves ~1 day there.  Which is perfect. And honestly, where else could they possibly put a show like this?
3. Something New and Exciting. There’s always the chance for something new and fun at CES.  I know already of two gadgets that will debut there, both of which are interesting and worth checking out.  While the recent trends have shifted to independent launch events, I think this might be the perfect year to launch at CES.
4. The Innovations Zone. Much like the International Zones above, the Innovations Pods (also in the Sands hotel) are a way for startups to bring their gadgets to the world for the right price.  Keep in mind both Sling Media and Bug Labs first attended CES in the Innovations Pods (yup, I’m biased).  Don’t forget – this year there are two Innovation Pods areas in the Sands, so make sure you get to both!
5. Really Really Big Stuff.  Huge.  Just because nobody will ever buy a One-Hundred-And-Six-Inch Plasma doesn’t mean we don’t want to see it!  Or $150,000 projectors.  Or big crazy gaming rigs.  It would be like going to a car show and not seeing Ferraris and Maybachs…
6. Cheap Hotel Rooms.  While I don’t agree with my friend Dan that CES will be a “dud”, there are definitely more hotel rooms available than in prior years.  Which also means shorter taxi lines.  No matter what, for those of us who do go, it’s a win.

The Lame List

1. It’s still in early January.  This is my 10th CES, of which only 3 did not have me there as a demonstrator (this year included).  Which means for 7 of the past 10 years, my December is generally spent planning and executing on CES.  This, in a word, sucks.
2. Hooligans.  Consider the above comment.  Now pretend you work for a big firm that spends hundreds of thousands to millions of dollars on the show every year.  Now pretend you are doing demos for 8 hours a day with inadequate sleep.  Now pretend some young whippersnapper comes along and screws with your demo.  Funny (I guess) to anyone but the demoer, but just an unpleasant thing to do to someone.
3. Nothing New and Exciting.  While I have hopes for Something New and Exciting, the reality is there won’t be more than a handful of standout new products at the show.  Which means literally thousands of gadgets you’ve seen before.
4. Apple Doesn’t Want to Share With the Other Kids. Of all computer and consumer electronics companies, Apple unquestionably produces the most intrigue around new products.  Considering they make the #1 selling MP3 player and also the current king of the hill iPhone, they’d fit quite well at CES.  But they don’t come, and I think it’s a shame.  Granted they have little to actually gain (considering they make great products, have all the PR they need, and own their own retail channel), but it would be nice to see them participate in such an industry-defining event.
5. The CES Flu.  It comes every year, it’s unpreventable, and unstoppable.
6. It’s Too Damned Big.  When the show expanded to the South Hall, we all thought it was too big.  Expansion to the Sands helped CES as much as teams in Phoenix, Raleigh, and Tampa Bay helped hockey.

See y’all in Vegas!

I had some time to play with the BlackBerry Storm last week, and I’m surprised how much I disliked it.  I feel it was a complete misstep on the part of RIM, and is indicative of the problems of handset manufacturers short-sighted thinking as they compete with the iPhone.

Competing with the iPhone is like competing with CSI
CSI is one of the top broadcast TV shows every week.  Millions of people tune in to watch a fairly vapid crime drama show with cool lighting effects and gruesome murder scenes. Many millions of people.  So if you are a clever TV exec, and you want to compete in the same timeslot, do you (a) create an equally vapid crime drama show with more cool lighting and gruesomer murders, (b) create a completely different show, such as a romance, comedy, reality, hospital, etc, or (c) offer alternating reruns of Matlock and Baywatch? As tempting as (c) might be, the answer is (b) – they call it cross- or counter-programming.

The World’s First Touchscreen Blackberry?
This is the main marketing campaign around the product (don’t ask me why).  The commercials (much like the gPhone commercials) are blatant ripoffs of the iPhone commercials, and they shouldn’t be.  This is the core problem of the whole device – it’s not an iPhone, and more to the point it shouldn’t be an iPhone.  Instead of building a great next-gen BlackBerry (like they did with the Curve, Pearl, Bold), they made a less functional product by trying to duplicate the core strengths of another product.  In other words, they are airing CSI: Indianapolis when they should be showing Reality Stars Paintball on Ice.

All CrackBerries need a keyboard
The BlackBerry is beloved because… it integrates perfectly into Exchange/Outlook/Corporate email environments and it is a phenomenal mobile email device.  IT administrators love it as do the end-user who can easily write emails while attending meetings, at family events, on the tarmac, dinner parties, and even while driving. The product experience is heavily tied into the keyboard, one could even consider it the signature piece of the device.  A BlackBerry without a keyboard can’t possibly (and, to the point, doesn’t) replicate the same “BlackBerry Experience”.

The Missed Opportunity
The “correct” touchscreen BlackBerry would have a physical keyboard as well.  Seems like an obvious, yet somehow missed move by the company.  Touchscreen keyboards can’t replace the physical one, and just dabbling touch-UI features onto the rest of the BlackBerry experience makes for a wholly unsatisfactory device.  Instead, the company should’ve kept the form factor of the present-day device, but made the screen touch-enabled.  Best of both worlds, satisfies the email-craving workaholic as well as the fun-having gadget owner.

Instead, the BlackBerry Storm might just be the mullet of phones.  It’s probably the best “other” touchscreen phone on the market (so far), but that’s just not good enough.  There are plenty of ways to compete with the iPhone, and I’m dissappointed at the lack of originality and creative thinking displayed by other cell phone manufacturers.  Something tells me the best competition will come out of left field, the way Asus first innovated with their eeePC.  I hope the clever product people at RIM who’s ideas got shot down to make the Storm can bring out the concepts they really wanted to ship (and I’m just going out on a limb with that – despite being Canadian I have no special insight into their product roadmap).