Comments on: Why Netflix is Kicking Blockbuster’s e-Butt http://www.livedigitally.com/2008/12/13/why-netflix-is-kicking-blockbusters-e-butt/ My opinions about convergence, consumer technology, gadgets, Web, and more. Wed, 08 Feb 2012 09:51:18 -0700 hourly 1 http://wordpress.org/?v=3.0.4 By: Claire Giordano http://www.livedigitally.com/2008/12/13/why-netflix-is-kicking-blockbusters-e-butt/comment-page-1/#comment-416302 Claire Giordano Mon, 15 Dec 2008 06:05:47 +0000 http://www.livedigitally.com/?p=1598#comment-416302 I'm a longtime Netflix user and want Netflix to continue to thrive. Just recently bought a Netflix-ready Roku box and now I can instant watch on my Mac as well as on my TV. Season 1 of Star Trek and Maverick are recent companions. :-) So many people still don't know that Netflix offers instant watching, though. I wish Netflix would set up some kind of viral method for current Netflix users to "send a free instant watching movie" to one or two friends, as a way to let loyal users give their friends a gift, and to acquaint current non-customers with the great Netflix service... I’m a longtime Netflix user and want Netflix to continue to thrive. Just recently bought a Netflix-ready Roku box and now I can instant watch on my Mac as well as on my TV. Season 1 of Star Trek and Maverick are recent companions. :-)

So many people still don’t know that Netflix offers instant watching, though. I wish Netflix would set up some kind of viral method for current Netflix users to “send a free instant watching movie” to one or two friends, as a way to let loyal users give their friends a gift, and to acquaint current non-customers with the great Netflix service…

]]> By: Ed Kohler http://www.livedigitally.com/2008/12/13/why-netflix-is-kicking-blockbusters-e-butt/comment-page-1/#comment-416219 Ed Kohler Mon, 15 Dec 2008 01:11:46 +0000 http://www.livedigitally.com/?p=1598#comment-416219 As a current Netflix customer and former Blockbuster retail renter, I've thought about what Blockbuster would need to do to get me to go back. I can't figure out how they'll do it. Netflix has locked me in mostly through quality movie recommendations and reliable service. The cost is low enough that Blockbuster would have a hard time winning me back on price. Blockbuster surely still has many more customers than Netflix, so it's not necessarily over for them, but their transition to digital delivery will have more do to with transitioning their remaining customers than winning over Netflix's. As a current Netflix customer and former Blockbuster retail renter, I’ve thought about what Blockbuster would need to do to get me to go back. I can’t figure out how they’ll do it.

Netflix has locked me in mostly through quality movie recommendations and reliable service. The cost is low enough that Blockbuster would have a hard time winning me back on price.

Blockbuster surely still has many more customers than Netflix, so it’s not necessarily over for them, but their transition to digital delivery will have more do to with transitioning their remaining customers than winning over Netflix’s.

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