Comments on: Dash Seems Cool, But Can It Go the Distance? http://www.livedigitally.com/2008/04/06/dash-seems-cool-but-can-it-go-the-distance/ My opinions about convergence, consumer technology, gadgets, Web, and more. Wed, 08 Feb 2012 09:51:18 -0700 hourly 1 http://wordpress.org/?v=3.0.4 By: Julian Bourne http://www.livedigitally.com/2008/04/06/dash-seems-cool-but-can-it-go-the-distance/comment-page-1/#comment-270305 Julian Bourne Mon, 07 Apr 2008 20:23:03 +0000 http://www.livedigitally.com/2008/04/06/dash-seems-cool-but-can-it-go-the-distance/#comment-270305 Hi Jeremy, I agree with your analysis on Dash, thanks for the thought provoking article: 1) "When to leave" alerts, fused with the calendar will be standardized, and if you get a chance take a look at the demo of Proxpro's new product "Prompt" (www.proxpro.com). As everyone struggles to get to the right place at the right time, Proxpro's patent pending technology calculates the traffic delay on your next trip and tells you when to leave. It's a push service automated through a J2ME program on your BlackBerry and linked to the native calendar. It's free in beta, and it's really accurate. We're working with PND and automotive companies. Digital calendar integration is the next generation of personalization for GPS navigation. 2) The PND companies are struggling to retain traffic subscribers. Dash's traffic solution is reliant on co-ordination economies from a network of subscribers with user generated information being out of date as quickly as it is generated. 3) Wireless connectivity puts a burden on the bill-of-materials which will confine Dash to top end, rather than main stream. But it's a very big market. 4) The solution to maintaining traffic subscriptions is to be found in understanding the value of reliability of traffic situations. Bundling services, including "when to leave", to ensure the consumer receives a substantial time saving for their traffic service. Dash has made a start but there is a long way to go. The ultimate solutions will seamlessly integrate the PC, mobile and navigation unit. 5) I think it is too early to write the PND and on-board navigation obituary in favor of the mobile (in the short /medium term). People want to do their trip planning on their PC; it is convenient to get when to leave alerts on the mobile and the PND is a superior navigation experience (to mobile). All the best, Julian Bourne CEO & Founder, Proxpro Inc. www.proxpro.com Hi Jeremy, I agree with your analysis on Dash, thanks for the thought provoking article:
1) “When to leave” alerts, fused with the calendar will be standardized, and if you get a chance take a look at the demo of Proxpro’s new product “Prompt” (www.proxpro.com). As everyone struggles to get to the right place at the right time, Proxpro’s patent pending technology calculates the traffic delay on your next trip and tells you when to leave. It’s a push service automated through a J2ME program on your BlackBerry and linked to the native calendar. It’s free in beta, and it’s really accurate. We’re working with PND and automotive companies. Digital calendar integration is the next generation of personalization for GPS navigation.
2) The PND companies are struggling to retain traffic subscribers. Dash’s traffic solution is reliant on co-ordination economies from a network of subscribers with user generated information being out of date as quickly as it is generated.
3) Wireless connectivity puts a burden on the bill-of-materials which will confine Dash to top end, rather than main stream. But it’s a very big market.
4) The solution to maintaining traffic subscriptions is to be found in understanding the value of reliability of traffic situations. Bundling services, including “when to leave”, to ensure the consumer receives a substantial time saving for their traffic service. Dash has made a start but there is a long way to go. The ultimate solutions will seamlessly integrate the PC, mobile and navigation unit.
5) I think it is too early to write the PND and on-board navigation obituary in favor of the mobile (in the short /medium term). People want to do their trip planning on their PC; it is convenient to get when to leave alerts on the mobile and the PND is a superior navigation experience (to mobile).

All the best,

Julian Bourne
CEO & Founder, Proxpro Inc.
http://www.proxpro.com

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