LIVEdigitally

Just read this article at the WOMMA blog, it seems that 4 out of 5 dentists marketers like Crest viral marketing’s impact on brand awareness:

More than half of marketers say they are planning to launch multiple viral efforts in 2007, and more than 80% of “very experienced” marketers say that viral marketing builds awareness.

Here’s a link to the original article with the source data, if you are at all interested in learning about the effects of non-traditional marketing, give it a read. 

As a consultant in this space, I am getting a little frustrated with the saturation of the term “viral marketing”.  I’ve heard from marketers who place a “digg it” button on their home page and say “hey, now we’re viral!”  Another not-so-favorite is “we have a myspace page, yay!” 

In my eyes, viral marketing is a concerted effort to get people to talk, share, or otherwise inform others about your product, company, service, offering, etc.  More than that, it’s about a campaign, not a link.  Sure, your campaign might involve digg or myspace, but that’s not the campaign itself.

Expect to see a lot more on this topic from me in the future.

This entry was posted on Friday, May 11th, 2007 at 8:50 am by Jeremy Toeman and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.