Saw an interesting post over at IP Democracy this morning on how there is a bit of a divide between those who make money from blogging (earning roughly $1K per year) and those who make money from blogging (earning more than $1K per day). In the article, Cynthia writes:
(It’s very depressing to me that one of the biggest and earliest bloggers out there, Jeff Jarvis, makes only $1,000 per month for his efforts.)
I share her sentiments, and recall Guy Kawasaki’s “reveal” earlier this year as to his ~$3K of “income” despite amazing site traffic and popularity. Although Google AdSense expert Ruben claims it’s Guy’s own fault, I think it is becoming more and more clear that the pot of gold is a lot closer to a lump of clay, albeit a slightly shiny one.
This site receives (at the time of writing) between 2000-3000 unique readers per day on average according to my server stats, and right around 2000 per day according to Google Analytics (which is probably a bit closer to reality). Alexa ranks the site around ~165,000 of all Web sites (although they state that anyone ranked below 100,000 should treat the data as “not reliable“). Technorati has me around ~21,000, placing me in the top 1% of their tracked blogs.
Most people will say this is at least average traffic, if not pretty good. It’s worth less than $1K per year, which covers hosting fees and a few incidentals. So in classic “long tail theory,” I’m somewhere off in that thin part of the graph. But the interesting part is this: so are the people in the top 0.01% of ranked blogs!
I’m going off on a limb here, but my hunch is this: the “thick part” of the graph is made up mostly of spam blogs and squatters. Either that, or the entire blogosphere is sitting in the tail, regardless of the traffic going to the top contributors.
So the money is clearly not much to write home about for most of us. Except when I consider that in that batch of 2000ish readers per day are a pretty good selection of key influencers and thought leaders in my industry (yes, you!). I might not be able to put a dollar figure, so I guess I’ve got to value it MasterCard-style: priceless.
More data points, facts, and figures on blogging for dollars over at BusinessWeek and the Christian Science Monitor.