Comments on: Time to kill the Press Release? http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/ Reviews and opinions about consumer technology, gadgets, Websites, new media, services, and more. Wed, 27 Aug 2008 22:50:47 +0000 http://wordpress.org/?v=2.5.1 By: PR2.0 http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113487 PR2.0 Sun, 21 Jan 2007 20:56:40 +0000 http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113487 <strong>Thank You for Bringing Attention to the Need for C...</strong> If anything, this conversation demonstrates why the blogosphere (and most importantly, people) will chew-up and spit-out traditional PR and corporate marketing types – without thinking twice. But that’s the beauty of this. It forces evolution and imp... Thank You for Bringing Attention to the Need for C…

If anything, this conversation demonstrates why the blogosphere (and most importantly, people) will chew-up and spit-out traditional PR and corporate marketing types – without thinking twice. But that’s the beauty of this. It forces evolution and imp…

]]> By: Mark Evans http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113412 Mark Evans Sun, 21 Jan 2007 13:47:06 +0000 http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113412 Jeremy, You're right on the mark. There's no reason to kill the press release given it's an efficent way to widely distribute information. That said, there are many ways to improve the press release by adding tools such as Digg, del.icio.us, hyperlinks, and "real" quotes as opposed to the useless sound bytes PR firms and companies try to currently pass off. Blogs as part of a corporate marketing/communications arsenal make sense as well. A lot of companies could learn about how to embrace blogging by looking at what Google does. My take, however, is many companies are - for whatever reason - way behind the blog curve despite the medium's rapid ascension. Jeremy,
You’re right on the mark. There’s no reason to kill the press release given it’s an efficent way to widely distribute information. That said, there are many ways to improve the press release by adding tools such as Digg, del.icio.us, hyperlinks, and “real” quotes as opposed to the useless sound bytes PR firms and companies try to currently pass off.
Blogs as part of a corporate marketing/communications arsenal make sense as well. A lot of companies could learn about how to embrace blogging by looking at what Google does. My take, however, is many companies are - for whatever reason - way behind the blog curve despite the medium’s rapid ascension.

]]> By: Daniel R http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113369 Daniel R Sun, 21 Jan 2007 05:17:50 +0000 http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113369 Dominic: "Why can’t those online journalists, analysts and investors just click on a headline and go to the full news release on the company’s website if they’re interested?" With a journalist you need to shout and get heard, so you need to get their attention, not wait for them to click on "ZYZ Corp News" section. I guess its similar to why RSS Readers are a god-send to many of us. I think Jeremy is on the right track: "Whether it’s 25 words or 40 words or a full page, companies should assign an employee to write a blog post that coincides with and summarizes the release." Blogs and Social Media/Press Releases are built for different, but overlapping audiences. If a company deems both audiences important, why not cater to them? Like we Online Marketers do: Segment, Target and Conquer. ;) See you Tuesday Jeremy. Dominic: “Why can’t those online journalists, analysts and investors just click on a headline and go to the full news release on the company’s website if they’re interested?”

With a journalist you need to shout and get heard, so you need to get their attention, not wait for them to click on “ZYZ Corp News” section. I guess its similar to why RSS Readers are a god-send to many of us.

I think Jeremy is on the right track: “Whether it’s 25 words or 40 words or a full page, companies should assign an employee to write a blog post that coincides with and summarizes the release.”

Blogs and Social Media/Press Releases are built for different, but overlapping audiences. If a company deems both audiences important, why not cater to them? Like we Online Marketers do: Segment, Target and Conquer. ;)

See you Tuesday Jeremy.

]]> By: Do we need a social press release? » Mathew Ingram: mathewingram.com/work http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113361 Do we need a social press release? » Mathew Ingram: mathewingram.com/work Sun, 21 Jan 2007 03:45:19 +0000 http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113361 [...] I know when Ed asked me what I thought of the SMPR that High Road put together for Weblo, I said I thought it was a good step, and I still think that. A baby step, perhaps, but still a step. Not everyone is going to jump feet-first (or head-first) into blogging. But I would also agree with Stowe and Jeremiah — and Brian Oberkich here and Jeremy Toeman and Dominic Jones — that it does not go nearly far enough. And it looks like my friend Tony Hung agrees with me. [...] [...] I know when Ed asked me what I thought of the SMPR that High Road put together for Weblo, I said I thought it was a good step, and I still think that. A baby step, perhaps, but still a step. Not everyone is going to jump feet-first (or head-first) into blogging. But I would also agree with Stowe and Jeremiah — and Brian Oberkich here and Jeremy Toeman and Dominic Jones — that it does not go nearly far enough. And it looks like my friend Tony Hung agrees with me. [...]

]]> By: Dominic Jones http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113277 Dominic Jones Sat, 20 Jan 2007 21:46:31 +0000 http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113277 Jeremy, Why do we need newswires to distribute full-text when reporters and investors and analysts are accessing the wire services online? Why can't those online journalists, analysts and investors just click on a headline and go to the full news release on the company's website if they're interested? Sending 1,000 words via a wire service just seems to me like something we do because we've always done it that way. So I'm not really questioning the value of releases (social or otherwise), but rather I'm questioning the way they are distributed in full via proprietary networks. I'm also questioning the sustainability of closed, proprietary news distribution networks in an age when we have RSS. For the record, I think "social" news releases posted on a company's website are hugely better than traditional releases posted on a company's website. At least a social release allows people to have input. At least you know it's a PR pitch and not a fake blog post. However, in both cases it makes no sense to distribute them in full-text via a wire service. Jeremy,

Why do we need newswires to distribute full-text when reporters and investors and analysts are accessing the wire services online? Why can’t those online journalists, analysts and investors just click on a headline and go to the full news release on the company’s website if they’re interested?

Sending 1,000 words via a wire service just seems to me like something we do because we’ve always done it that way. So I’m not really questioning the value of releases (social or otherwise), but rather I’m questioning the way they are distributed in full via proprietary networks. I’m also questioning the sustainability of closed, proprietary news distribution networks in an age when we have RSS.

For the record, I think “social” news releases posted on a company’s website are hugely better than traditional releases posted on a company’s website. At least a social release allows people to have input. At least you know it’s a PR pitch and not a fake blog post.

However, in both cases it makes no sense to distribute them in full-text via a wire service.

]]> By: mathewingram.com/media » Do we need a social press release? http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113259 mathewingram.com/media » Do we need a social press release? Sat, 20 Jan 2007 20:26:09 +0000 http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113259 [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...] [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...]

]]> By: PR2.0 http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113253 PR2.0 Sat, 20 Jan 2007 19:54:48 +0000 http://www.livedigitally.com/2007/01/20/time-to-kill-the-press-release/#comment-113253 <strong>Enough Already: Getting Social Media Releases wron...</strong> The IDEA is to strip out all of the bullshit and hype from traditional mechanical, and useless press releases and rebuild it as a focused compilation of relevant facts, links, media and a subscription feed to help readers write, tell, and share a sto..... Enough Already: Getting Social Media Releases wron…

The IDEA is to strip out all of the bullshit and hype from traditional mechanical, and useless press releases and rebuild it as a focused compilation of relevant facts, links, media and a subscription feed to help readers write, tell, and share a sto…..

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