Comments on: PC guy outlasts Mac guy, isn’t it ironic?

By: Digidave

Digidave — Fri, 10 Nov 2006 06:39:58 +0000

I have actually met Justin (mac guy) a few times. He used to date my roomate. Nice guy. I wanted to interview him about the Mac commercials — but Apple, of course, said no.

He is more of a movie star than a commercial actor. My guess — he doesn’t mind that he isn’t in the next round of commercials.

And to be honest I think they should find someone else. Justin’s a funny character actor — aka Dodgball. I feel like when he is playing the everyday average joe — he stil has to sell me on it.

By: sMoRTy71

sMoRTy71 — Thu, 09 Nov 2006 16:32:31 +0000

Apple is a luxury brand. Despite the view of many Apple lovers that they are anti-establishment or part of the cool kids club by choosing the “little guy”, they are actually using the Lexus or Mercedes-Benz of computers, not the 1960’s VW bus or the hybrid of computers.

Their price is all about their brand positioning, not about the cost of making the machine.

So while Apple users think they’re sticking it to the man, Apple is actually sticking it to them.

And, in terms of the commercials, I think they were designed to alienate some people. After all, if everyone drove a Mercedes, they wouldn’t be that special anymore.

By: The Blogging Times » Apple Says Adios To That Smug Mac Guy

The Blogging Times » Apple Says Adios To That Smug Mac Guy — Thu, 09 Nov 2006 16:30:55 +0000

[...] From blogosphere: LIVEdigitally, AdJab, Life On the Wicked Stage, Global Nerdy, The Unofficial Apple Weblog, CrunchGear, Mickeleh’s Take, OpsanBlog, Channel 9, Tech_Space, digg [...]

By: Jeremy Toeman

Jeremy Toeman — Thu, 09 Nov 2006 04:31:10 +0000

That’s an interesting point. For me, the commercials just made me feel like Apple really knew how to (1) market to their own customers and (2) get a cheap laugh. Didn’t make me feel like I should buy a Mac. Didn’t create an image I wanted to personally associate with. Didn’t make me understand why a computer had to be so expensive.

But they did make me laugh.

By: The Ugly American

The Ugly American — Thu, 09 Nov 2006 04:09:25 +0000

This is kinda wierd. I am about as anti-mac as it gets. These commercials made me seriously reconsider my long held belief that Apple’s days were numbered.

I thought it was one of the best commercials on TV perfectly balancing humor and effectively communicating the real differences between MAC’s and PCs.

ah well.