Comments on: Like.com: great concept, if they can market it http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/ Reviews and opinions about consumer technology, gadgets, Websites, new media, services, and more. Wed, 27 Aug 2008 23:03:45 +0000 http://wordpress.org/?v=2.5.1 By: Munjal Shah http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-74867 Munjal Shah Tue, 14 Nov 2006 08:15:05 +0000 http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-74867 Jeremy, Here is what I learned during this launch. a) We started to talk to the fashion magazines and morning shows/Oprah and found two problems: 1) The TV shoes were laggards - they wanted to see some traction already - hence the chicken and egg problem of building awareness with them; 2) The Magazines were interested but they rarely write about technology and the earliest issue we could get in was March (since it is print). b) So we found that their is a new supply chain of news... it goes something like this. Robert and Michal post - then the business bloggers like Rob Hof of Business Week and WSJ write - then an editor at a TV station reads it in the NYTs or WSJ and calls us for an interview and finally a morning show calls us to get in front of our target demographic - women in the 10am to 3pm time slot. This actually happened to us this week. As a result of starting on Robert and Michael we were on everywhere in the mainstream fashion and lifestyle press. You can't go direct as a startup. Munjal Shah Riya Jeremy,

Here is what I learned during this launch.

a) We started to talk to the fashion magazines and morning shows/Oprah and found two problems: 1) The TV shoes were laggards - they wanted to see some traction already - hence the chicken and egg problem of building awareness with them; 2) The Magazines were interested but they rarely write about technology and the earliest issue we could get in was March (since it is print).

b) So we found that their is a new supply chain of news… it goes something like this. Robert and Michal post - then the business bloggers like Rob Hof of Business Week and WSJ write - then an editor at a TV station reads it in the NYTs or WSJ and calls us for an interview and finally a morning show calls us to get in front of our target demographic - women in the 10am to 3pm time slot.

This actually happened to us this week. As a result of starting on Robert and Michael we were on everywhere in the mainstream fashion and lifestyle press. You can’t go direct as a startup.

Munjal Shah
Riya

]]> By: Denken Über » Relaciones Públicas 2.0 para un startup 2.0 http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-73587 Denken Über » Relaciones Públicas 2.0 para un startup 2.0 Thu, 09 Nov 2006 06:47:36 +0000 http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-73587 [...] De esta manera se aseguró aparecer a primera hora en los readers de unos cuantos cientos de miles de lectores que, a su vez, replicaron la nota y sobre todo linkearon el site (esto les empezó a dar Google Love para posicionamiento) y una carga de visitas que NO son su público obejetivo… pero que le sirvieron para testear el site a fondo. [...] [...] De esta manera se aseguró aparecer a primera hora en los readers de unos cuantos cientos de miles de lectores que, a su vez, replicaron la nota y sobre todo linkearon el site (esto les empezó a dar Google Love para posicionamiento) y una carga de visitas que NO son su público obejetivo… pero que le sirvieron para testear el site a fondo. [...]

]]> By: Naik’s News » Jeremy Toeman says Riya is marketing to wrong group http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-73504 Naik’s News » Jeremy Toeman says Riya is marketing to wrong group Wed, 08 Nov 2006 23:00:34 +0000 http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-73504 [...] Interesting point on Jeremy’s blog. Hey, Jeremy, you must have missed my video interview with Munjal Shah. He just came back from a press tour where he talked with tons of fashion and consumer magazine editors (he told me that he’ll have tons of great PR in that world coming soon). [...] [...] Interesting point on Jeremy’s blog. Hey, Jeremy, you must have missed my video interview with Munjal Shah. He just came back from a press tour where he talked with tons of fashion and consumer magazine editors (he told me that he’ll have tons of great PR in that world coming soon). [...]

]]> By: Jeremy Toeman says Riya is marketing to wrong group « Scobleizer - Tech Geek Blogger http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-73497 Jeremy Toeman says Riya is marketing to wrong group « Scobleizer - Tech Geek Blogger Wed, 08 Nov 2006 21:54:56 +0000 http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-73497 [...] Interesting point on Jeremy’s blog. Hey, Jeremy, you must have missed my video interview with Munjal Shah. He just came back from a press tour where he talked with tons of fashion and consumer magazine editors (he told me that he’ll have tons of great PR in that world coming soon). [...] [...] Interesting point on Jeremy’s blog. Hey, Jeremy, you must have missed my video interview with Munjal Shah. He just came back from a press tour where he talked with tons of fashion and consumer magazine editors (he told me that he’ll have tons of great PR in that world coming soon). [...]

]]> By: Robert Scoble http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-73491 Robert Scoble Wed, 08 Nov 2006 21:35:44 +0000 http://www.livedigitally.com/2006/11/08/likecom-great-concept-if-they-can-market-it/#comment-73491 We covered that in the interview he did with me for http://www.scobleshow.com. He just did a press tour in New York where he talked with tons of consumer-oriented magazines like People Magazine (where the editors fell out of their chairs in excitement, Munjal says). He also talked with tons of fashion and other non-geeky bloggers. By the way, my wife reads my blog and she's in the target market. I'm sure they'll get more than a few customers that way. We covered that in the interview he did with me for http://www.scobleshow.com.

He just did a press tour in New York where he talked with tons of consumer-oriented magazines like People Magazine (where the editors fell out of their chairs in excitement, Munjal says). He also talked with tons of fashion and other non-geeky bloggers.

By the way, my wife reads my blog and she’s in the target market. I’m sure they’ll get more than a few customers that way.

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