I distinctly recall when WoW (World of Warcraft) was released we had to call three different stores to see if they had copies of the game in stock. Of course Fry’s Electronics said that they had it, and of course it was the furthest retailer of the three we called. Flash forward thirty minutes and picture me staring at a dusty blank shelf with the tag “World of Warcraft 49.99” labeled underneath. “We had a few copies when you guys called… I guess some people came and bought them?”
At that time I should have decided to do what IGN did in September of 2004, launch Direct2Drive and sell games online. I talked with Sutton Trout Director of Digital Content and Consumer Products for Direct2drive yesterday, and he put it simple enough for grandma to comprehend.
Me: “So how would you describe www.direct2drive.com?”
S.T.: “Basically, it’s iTunes for video games”
Direct2Drive is a website that allows you to purchase full versions of games (more…)