TV or PC? or Both?

Ok, I'm VERY guilty of this. In fact, I did this while watching the 'non-stop' season of FOX's 24.
Surfing the net and watching TV at the same time. The statistics have gone up dramatically from an average of 174 minutes per week in 2001 to 300 minutes per week in 2004, according to the latest "Media in Mind" survey by Universal McCann.

The 2004 Web/TV figure accounts for 20 percent of total weekly TV-viewing time for the average U.S. adult aged 18-49. In 2001, only 11 percent of total TV-viewing time for that age group was accompanied by Web use. The percentage of adult TV-viewing time that is potentially distracted or enhanced by Internet use has almost doubled in three years.

The main concern TV exec's and advertisers have are the effectivness of commercials on the viewers. The will need to gear advertisement to capture the attention of the viewers that are online by including TV related connections on to their websites and vice versa. You have probably already seen this with sites such as BMW that have the beginning of a commercial and the conclusion of it is online site. It's a good ploy to get you to visit their site, especially if you want to check out the rest of that commercial. Now they need to include a free chalupa for visiting.

posted by: Unjustjust