Block-busted

Blockbuster was the king of the hill at one point, but anyone who’s played the childhood game knows that getting up top is the easy part. Staying at the top of the hill as king is the hardest, you can’t kick back when you’re up there. Blockbuster did, and now they’re trying to get up to the top again. In the corporate world there are rules, no cheating when playing king of the corporate hill. Blockbuster was called on their “No Late-Fees” campaign, and now owes bookoo buckaroos due to misleading advertisement. The excuse that Blockbuster used was a bit clever, however not clever enough to avoid this embarrassment. They charged “restock” fees and if the rented item was held for more than the grace period the renter was forced to purchase the item.

Nice try Blockbuster, but you knew better. You’re going to have to try a bit harder than that, or simply do as your slogan says and not charge late fees.

posted by: feeling entropy