February 24, 2005

Got the Munchies

So this is just too good to not write about. Sony has included an option into its Everquest II game that lets players order Pizza Hut while they are playing the game. Talk about direct marketing. Just type in the command "/pizza" and you will be on the Internet ordering some pepperoni to your house. "Chris Kramer, spokesman for Sony Online Entertainment, said he believes this is the first time a game accepts orders for real-world items." It could lead to a new generation in game advertising too.

Live Digitally


posted by: DigiDave

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