High-def FM?

While reading the article, I realized I definitely am 'out of the loop' on new radio technologies. I am a big naysayer of the satellite options (yes, even with Stern's defection to Sirius), as I think they are already nearing, if not at, their peak market opportunity.

This article talks about yet another wave of technology that could be coming down the pipe (or antenna) in the next few years: HD Radio.

In my opinion, while I agree there is probably some market for these technologies, I think the service/radio providers and car stereo manufacturers have a very hard sell in front of them. Radio is free. In fact, it's been free for as long as we can remember. Furthermore, we are generally okay with radio commercials (still one of the most effective forms of advertising, btw) in the midst of our programming. I can't imagine mass adoption of a technology that requires a monthly fee for something consumers are inherently used to using for free.

To learn a bit about HD Radio, read the original article at Yahoo! News