New iPod competitor to hit urban market next month

Ahh yea Playa...Move over iPod, Damon Dash and the boys over at Roc-A-Fella Records are sick and tired of apple making big coin from the HipHop Community. So what can he do about it you ask? He can launch his own line of MP3 Players and have Jay-Z and others promote the hell out of them on their records and videos. Sure, I'll bet it's no where near the quality of the iPod, but in the urban community it's all about marketing. if you're in to HipHop, expect to see these all over the place.

More at The New York Times...